We’ll leave it to European boardsports business mag SOURCE to give you all the details.
Gigi Rüf sits among the top table of snowboarding greats. Known for his expressive style which has now become iconic, Gigi has released revered video parts for the best part of a quarter of a century and still rides pro for brands including Dragon, Union Bindings, Mons Royale, TSG, Evoc and 686 for whom he has just debuted his new GORE-TEX 3L ATV Collection Pro model series. Not bad for a 42-year old father of two teenagers.
We’ll touch on Gigi’s pro career in this issue’s Big Wig interview, but it’s his snowboard company, Slash By GiGi – which becomes a teenager next year – that we’re here to talk about. As well as riding professionally, Gigi owns and operates Slash independently and we pick his brains to see how one of the greatest to do it runs his own board company.