Built Around You

Every custom board begins with your riding style, your favourite terrain and your vision.

From there, Gigi develops the overall shape and ride characteristics, while Benoit transforms those ideas into a precisely engineered snowboard through advanced digital modelling and years of engineering expertise.

The result is a snowboard that doesn't ask you to adapt to it—it is designed to adapt to you.

THE ICON

Gigi Rüf’s Masterclass Design

Gigi Rüf has spent more than two decades redefining modern snowboarding through his riding, creativity and relentless pursuit of better snowboard design.

For every Custom Shape project, Gigi combines his experience with your personal riding style, terrain preferences and ambitions. The result is more than a custom snowboard—it's a board designed around the way you ride, shaped with the insight of one of snowboarding's most respected board designers.

Engineering Excellence

Benoit Caillaud's Precision Engineering

Every custom board begins with an idea. Benoit Caillaud transforms that idea into engineering.

With a PhD from the University of Innsbruck, his research in the Numerical Optimization of Winter Sports Equipment allows us to digitally refine flex patterns, torsional response and construction before your board is built.

Combined with premium, responsibly sourced materials and handcrafted production, this process ensures your custom board isn't just one of a kind—it's engineered specifically for the way you ride.

Highlights

  • Shape With a Legend

    Collaborating directly with Gigi Rüf allows you to share invaluable design insights, exchange mountain experiences, and actively participate in building a truly unique snowboard tailored exactly to your riding.

  • Data Precision

    Your specific riding metrics, weight, and terrain preferences are funneled directly into advanced engineering calculations, allowing Dr. Benoit Caillaud to optimize your board’s blueprint for maximum performance.

  • Premium Craft

    Every custom deck is meticulously handcrafted in Innsbruck, using premium natural materials to deliver an eco-friendly, durable, and highly responsive masterpiece on the snow.